The Challenge
PureGym locations are large, busy environments filled with equipment, mirrors, branding, and members moving through the space.
The key challenges included:
• Flying safely indoors around people and equipment
• Capturing the full scale of large gym floors in a very short runtime
• Maintaining high energy movement without causing visual fatigue
• Clearly showing the variety of equipment on offer
• Producing content optimised for fast scrolling social media platforms
Each FPV flight needed to feel dynamic and exciting, while remaining smooth, controlled, and brand appropriate.
Our FPV Drone Filming Approach
For this project, a range of FPV drone setups were selected depending on location layout, ceiling height, and operational constraints.
A combination of:
• Sub 250g FPV cinewhoop drones
• Custom FPV builds designed for indoor flight
• Lightweight stabilised camera systems
This flexible approach ensured each gym could be filmed safely and efficiently while maintaining consistent visual quality across multiple locations.
All flights were:
• Fully planned in advance
• Risk assessed for indoor operation
• Designed around staff and member movement
• Executed quickly to minimise disruption
The result was a smooth, uninterrupted FPV flight path that guided viewers through each gym in one continuous, engaging sequence.
Content Style and Creative Direction
The PureGym FPV videos were designed to be:
• Around 40 seconds in length
• High pace and visually punchy
• Title driven and bold
• Optimised for Instagram, TikTok, and paid social
The emphasis was on movement, rhythm, and clarity, helping viewers instantly understand:
• The size of the gym
• The range of equipment available
• The layout of training zones
• The overall atmosphere of the space
This approach turns FPV drone filming into a powerful conversion tool, rather than just a visual showcase.
Why FPV Drone Filming Works for Gyms and Fitness Brands
FPV drone filming is uniquely effective for fitness spaces because it:
• Shows scale better than traditional video
• Connects multiple training areas seamlessly
• Creates excitement and energy
• Holds attention in short social formats
• Helps potential members visualise the space before visiting
For large gym environments in Plymouth, Devon, and across the South West, FPV fly throughs provide a competitive edge in crowded digital advertising spaces.
The Result
The FPV drone fly throughs delivered:
• High performing social media content
• Strong engagement and watch time
• Clear visual storytelling in under one minute
• Consistent brand presentation across multiple locations
The videos have been successfully used as white label content by the commissioning production company, with permission granted for inclusion within Different View’s FPV portfolio.
